Assessing A Company’s Future Financial Health Essay

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart enough to understand the difference between Jaguar, the car, and jaguar, the animal. Google went public in 2004 and has been doing exceptionally well ever since. It has an estimated number of over three hundred million servers using the search engine every day. From these statistics it is easy to say that Google is number one in the Internet information industry. This industry is considered to be one of th e most important economic sectors due to the fact that it is for industries that are information intensive. Although there are many search engines similar to Google, such as Yahoo, Facebook, Groupon, Microsoft, and Pearson education, Google seems to be the one consumers use more frequently. The analysis of this paper will discuss the current financial status of Google, conditions relevant to the market, competitors, and recent news. One way to measure the financial health of Google’s current status is to analyze the S.W.O.T analysis: strengths, weaknesses, opportunities, and threats. This being said Google should maintain its current strengths of a successful audience which helped reach a high of $13,100,000,000 operating income for the current fiscal year. With the growth of the company over the last five years Google’s net income, gross profit, and revenue have gradually increased. Hitting a low point towards the end of 2008 and the beginning of 2009 then rising again in 2010. Even  during a recession, a time of need, Google remained lucrative through its assets, liabilit ies, stable stock price, and efficiency for paying back debt. Google’s total assets have steadily increased from 2008 to 2012. Some key figures to point out in their assets are the slow growth between the second half of 2008 to the second of 2009. This slow growth period is probably due to the economic recession. Google also saw a strong growth in assets from the second quarter of 2012 to the third quarter 2012. Google has mainly kept its liabilities relatively low compared to assets. There was some increase in liabilities in 2010 as well as an extensive increase 2012 compared to earlier years. The stock price during the recession drastically decreased for many companies but this was not the case for Google. In 2008, the beginning of the recession, Google’s stock price increased by $7; every year since the recession the stock price has risen and is predicted to continue rising for future years. Google also remains a strong company because of their efficiency on paying back their debt with their cash received from operations. This can be shown by their operating cash flow to total debt ratio. Google’s operating cash flow to total debt ratio is 2.56%. Meaning cash is double the amount of debt issued. Therefore, Google is able to pay back their debt fairly quick. Although Google has some strength’s the company also has some weaknesses. A key factor that contests Google’s respected reputation is its bond rating. In 2011 Google started to issue bonds; they received a rating of AA, the fourth down level of ratings a company can receive. However, the double a rating still means the company is a high credit-quality investment. According to credit rating Agency Moody’s, who gave the rating, Google received the rating due to their substantial financial flexibility as well as its conservative financial philosophy. For the year ending December 31, 2012 for Google, it finished with $60,454,000 in current assets. This is a big increase from 2011, which had $52,758,000 in current assets, a total increase of $7,696,000. The bulk of this increase is due to net  receivables, which could be the result from selling advertising space on credit or one of the many products Google offers. Cash and cash equivalents also had a major jump of $4,795,000, which could be the result from selling phones, advertising, apps, and other cash generating assets Google owns. This is a promising sign to investors because if they can sustain the growth hopefully enough cash will be retained and dividends will be offered. Assets 2012 2011 2010 Current Assets Cash and Cash Equivalents14,778,000 9,983,000 13,630,000 Short Term Investments33,310,000 34,643,000 21,345,000 Net Receivables 9,729,000 6,387,000 5,261,000 Inventory 505,000 35,000 – Other Current Assets 2,132,000 1,710,000 1,326,000 Total Current Assets 60,454,000 52,758,000 41, 562, 00 Google’s total assets have steadily increased dating back from 2008 to 2012. Some key figures to point out in their assets are the slow growth between the second half of 2008 to the second of 2009. This slow growth period is probably due to the economic recession. Google also saw a strong growth in assets from the second quarter of 2012 to the third quarter 2012. Google has mainly kept its liabilities relatively low compared to assets. There was some increase in liabilities in 2010 as well as an extensive increase 2012 compared to earlier years. Google has a total asset turnover of .6%. The total asset turnover can be interpreted to mean the amount of sales, that each unit of assets can generate. Simply, it’s smarter to get more sales on the assets that you are deploying to a business. The higher the total asset turnover, the better the business is doing. Therefore, Google’s percentage of .6% is an indication that the company is below the average industry of .7%. The current ratio measures a company’s ability to pay short-term liabilities. The higher the current ratio, the more capable the company is of paying its liabilities. Google has a current ratio of 3.94, in comparison to the industry average of 4.8%. Due to the fact that Google is under the industry average it means that Google can pay  back its short-term debt but not as quick as other companies in the industry. The quick ratio is very similar to the current ratio; in the way it also measures the company’s ability to pay of short-term liabilities. The only difference is that it adds the inventory of the company to its calculations. Google maintains a quick ratio of 3.7, which still shows it, is efficient in paying off its short-term obligations. The debt to equity ratio indicates wha t proportion of equity and debt the company is using to finance its assets. Google has a debt to equity ratio of 11.61%. This is considered high and means that the company has been aggressive in financing its growth with debt. The high number can result in inconsistent earnings as a result of additional interest expense. Google has a return on assets of 10.5%. This is an indicator of how profitable a company is relative to its total assets. Since Google maintains an ROA below the industry average, of 15.6%, this shows that the company is earning less money on investments. Google has ‘day’s sales outstanding’ or DSO of 49.8. This means that Google takes a relatively long time to receive revenue once a sale has been made. This could be because most of their sales could be done on credit. With the expansion of the industry, Google has an opportunity for growth. The current growth rate for 2012 for Google is 11.29% and it is predicted to increase to 17.43% in 2013. The reason Google is predicted to grow over the next year or so is because the demand for online use is more predominant. With the growth of this industry it is vital that Google is aware of the threats it may encounter. One of Google’s biggest competitors, Microsoft, has introduced a newly organized search engine called Bing. The search engine Bing is gradually growing and advancing their technology making them a threat towards Google. Whenever Google advances their technology Bing turns around and does something to make their search engine better, creating a war between the two. Google is generally strong in its ability to cover debt. It has a current ratio of 3.94%, meaning it can efficiently cover its short-term liabilities. The company also has a debt to assets ratio of .07%. This number measures the company’s financial risk by determining how much of the company’s assets have been financed by debt. Since Google’s number is equal to industry average it is easy to infer that Google has average financial risk because its assets are significantly higher than its short and long term debt. Google also shows a strong ability to pay off their  interest because their EBITDA to interest ratio is extremely high at 154.64. The operating cash flow to total debt ratio measures how well the cash generated from Google’s operations covers current liabilities. Google’s operating cash flow to total debt ratio is also high at 2.56. This is a good sign and means Google is able to generate a large sum of cash to pay off debts. When a company with operating cash flow is considerably higher than its net income the company is considered to have high quality. This is the case with Google. In 2008 Google’s net income was $6,632,000,000 and its operating cash flow was $7,853,000,000. Over the last five years both net income and operating cash flows have increased. Net income increased to $13,339,000,000 and the cash from operating activities increase to $15,874,000,000. Since Google is generating a good amount of their money back they have been able to reduce debt alo ng with buying backs some of their stock. Google investing activities primarily consist of information technology, consumer discretionary, and financials. In 2008 Google’s investing activity started out at $5,319,000,000 and gradually increased over the last five years till it reached $19,041,000,000 in 2011. In the beginning of 2012 Google’s investing activities decreased to a $12,101,000,000. In 2012 Google’s main investment was information technology with a hint utility research. Over the last few years Google has spent an exceptional amount of money on capital expenditures, items that last a long time to keep the company running. Over the last three years Google spent an average of $2,755,333,000 on capital expenditures. Cash from financing activities measures the movement of cash between a firm, its owners, and creditors. Financing activities consist of issuing dividends and issuing or selling stock. In 2008 and 2009 there was no long-term or short-term debt issued but in 2010 Google issue over $5,246,000,000 worth of debt and only paid back $1,783,000,000 of the debt. The following year Google issued $10,179,000,000 dollars’ worth of debt and repaid more then 2/3s of the debt, making them a credible company. Over the last few years Google did not have any dividends. In 2010 Google repurchased a stock of $801,000,000 because they felt their stocks were undervalued. When a company buys back stock they increase their earnings per share and increase the market value of the outstanding shares. From 2009 to 2010 cash from financing increased drastically, from $233,000,000,000 to $3,050,000,000,000. With a CAPM beta of 1.23 and a P/E ratio of 21.65 Google is a riskier firm. Google’s beta of 1.23 is above average making it riskier than other firms in the industry due to the amount of debt issued. However, firms with higher risk have higher return. Google’s P/E ratio is also currently under the industry average of 28.70% making the stock undervalued. Over the next year Google had predicted that their P/E ratio would decrease to 17.88. Return on equity or ROE, shows a corporation’s profitability by revealing how much profit a company generates with the money shareholders have invested. Relative to the industry average of 15.30% Google has a relatively high ROE of 17.18%. Meaning Google generates a strong profit with the money shareholders invested in the company. In comparison to Google, Microsoft has a ROE of 24.5%, EBay has a ROE of 21.28%, Akamai Technologies has a ROE of 8.94%, and Baidu with an exceptionally high ROE of 53.6%. Another way to compare Google to its competitors is to compare benchmarks. Benchmarking of Google’s competitors would be measured in terms of profit margin. The higher the profit margin the more profitable a company is. Google has a profit margin of 59.92 % while its biggest competitor Microsoft has a profit margin of 75.23% and Apple has a profit margin of 43.87%. This means that Microsoft has a competitive advantage of cost control compared to Google, Apple, and other com petitors in this industry. Throughout the years Google has remained a strong well-known company that supplies organized information from all around the world to thousands of consumers every day. Through exploiting strengths, executing opportunities, fixing weaknesses, and distinguishing threats Google can remain a top-notch company and continue to dominate the Internet Information system. Some recent news for this company is the mind-blowing lawsuit between Apple and Google. Within the last year Apple had sewed Google for seeking unreasonably high license fees for patent use on wireless technology. Apple claimed that Motorola was in violation of their patent by seeking a license fee of 2.25 percent of the price of devices. Over the last week Google was  pleased to hear that this lawsuit was dropped due to the fact that there was no basis for the claim. References: â€Å"Google Inc.† Yahoo Finance. Yahoo, n.d. Web. . â€Å"Google Inc. Announces Second Quarter 2012 Financial Results Investor Relations Google.† Google Inc. Announces Second Quarter 2012 Financial Results ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚“ Investor Relations ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚“ Google.n.d. Web. 07 Dec. 2012. â€Å"Reference for Business.† Google, Inc.N.p. n.d. Web. 07 Dec. 2012.

Clive Robertson vs Hal Niedzviecki Essay

There are contrasts between Clive Robertson and Hal Niedzviecki. One is talking about how Artist-Run Centre can run better and it should be continue with younger artist in this century and one is talking about the Art Bureaucracy is ruining artists’ creativity and decisions. The following essay will be deep discuss each writer’s point of view and the ambitions of art. In Clive Robertson’s essay, â€Å"Policy Matters: Administrations of Art and Culture, through InFest: International Artist Run Culture, it was held in Vancouver in 2004. He discussed the Canadian artists where they held artist space, artist-run centre or artist’ events during the past and present. Clive said, â€Å"The manifestations of the artist-run culture movement in Canada has been widespread and enduring for many reasons aside from its existence within a particular conjuncture of nation-building through state funding. † (Clive 3) Artist-Run Culture was very active during the sixties and seventies, that’s why Clive said the art culture movement has been widespread. Clive also discussed what claims to be contemporary art in the essay. Talking about artist-run culture, many people must be confused what that is. For myself, I didn’t know the differences between public gallery, commercial gallery or what artist-run centre is if I see a gallery on the street because the gallery is usually just showing the works. After a deep thought, I realized there are differences between different galleries. Public gallery is like AGO, though you need to pay the admission fee to go in, it’s a museum for you to browse the arts. Museum usually is just for browsing, not purchasing. For commercial gallery, is a private owned gallery where the artists can sell their own works. I didn’t know much of Artist-run centre until I know there’s Nuit Blanche. Nuit Blanche is a big artist-run centre in Toronto and I think it’s very successful. As Clive said in the text, â€Å"The first thing is that conceptualism’s intellectual currency as an art-making strategy is very much alive; and, secondly that the projects of self-government or self-administration and bureaucracy for artists have to be â€Å"lived through† in order to comprehend and assess what rules are in play and which sets of rules provide the most or least acceptable ethical opportunities and advantages. (Clive 2) Artist-run is hard to run it without funding from government or non-profit organizations. So, they think it’s better to run as bureaucracy for artists. They will have a more stable base to run art. Arts need to be thinking out of the box which Designers always been asked to do. Artist-Run Centre keeps on running in different places, but it seems like artists and curators stop discussing about it. The artists and curators from this generation should start to write about the Artist-Run Centre, or else it would just stop as history and there’s no contemporary anymore. Hal Niedzivecki discussed in the essay, Fear and Loathing on the Granting Trail: Canadian Art Versus Canadian Bureaucracy†, Niedzivecki said Canadian artists suffers from Arts Bureaucracy Angst (ABA). ABA can ruin the artists’ life, such as creativity. The world is full of judgments and right or wrong, but it seems like Arts Bureaucracy is not giving artists choices of what they are doing. Niedzivecki had given examples of the artists/writers about their story. â€Å"You’ll note that Molly Morin learned a reverse lesson: she got her grant, and so was empowered, personally – not financially – to pursue her poetry and publish her chapbook†¦. A faceless verdict is issued; lacking context or explanation or encouragement, one can easily mistake that verdict decision – ever meant to be† (Niedzivecki 259) Arts Bureaucracy can be putting some pressures on the artists. People always say being an artist is so poor; you’ll be famous after you died. For artists, they make art because they love to create something through art and they make money from it, but it is hard to make money from doing art. As Niedzivecki mentioned, â€Å"Artists have always needed funding. † (Niedzivecki 259), artists don’t know their art will sell and earn them money. ABA is the ugly, gnawing feeling we get when we sense that our livelihood is under threat by forces – global, government – that we can neither affect nor predit. † (Niedzivecki 260) Not only artist and designer, basically everything is controlled by the global and the government. You do have the right to make some art or design, but you can’t avoid having judgments or rejections from the global. ABA is totally a discouragement to artist. Niedzivecki could depict the truthfulness and the ugliness of ABA in the essay. In conclusion, contemporary art is not only involve with conceptual art, body art, environmental art, correspondence art, performance art, but it’s include with artist-run centre and arts bureaucracy angst. In contrast between Clive Robertson and Hal Niedzivecki, they both have different points of view of contemporary Canadian art. Indeed, I found a similarity between two authors message is that artists are â€Å"starving artist†, where Niedzivecki had mentioned in the essay. Artists want to do their best in their artworks and get compliments from others. Unfortunately, the rejections or judgments they get are way more than compliments.

Role of Social Media on Activism and Revolution

Janessa Suarez Prof. Mooney ENC 1102 1 February 2013 Role of Social Media in Activism and Revolution According to Jeffrey Strain, â€Å"Can a click make a difference in the world? By itself, probably not, but when combined with tens and even hundreds of thousands of other clicks, it may just have an impact†. Social networks such as Twitter, Facebook, and YouTube have changed the way people interact all across the globe. We depend on these social networks to seek information and communicate with one another.With these social networks, people from all across the world are able to find out about any ongoing events or incidents by just a click of a button. Individuals can use these social networks to increase awareness of events and get their information across to friends, family and even strangers. Even though people believe we depend too much on the Internet, social media should be used because it benefits us and those around us. For starters, social media, such as YouTube, chan ges public awareness. It gives people a chance to view tragedies and help make a difference to those who have been affected by them.For example, there is a video called â€Å"Bully†, which is a documentary about kids all over the world who are bullied today. It’s a form of activism because through this video, which can be found on YouTube, people from all over the world can become aware of this problem and help change their and others’ behavior. As Monika Hathaway says, â€Å"The fundamental problem and benefit is that the Internet gives everyone a voice, regardless of whether or not we think it should be heard†. Watching videos can be more effective than words because as humans we grasp visual imagery better than we do words.For an audience, it’s more powerful and influential to view a shameful situation, such as bullying, rather than just hearing or reading about it. Another way social media has played an immense role in activism today is by expa nding word of mouth communication. Ben Rattray, the founder of Change. org said, â€Å"If the Internet didn’t exist, Barack Obama would not be president of the United States†. Why does he say this? Because without the Internet, Obama would not have been able to gather thousands of people to work together for change.Through Twitter and Facebook Obama was able to expose his campaign to millions of people and attract a greater number of voters. Using social media, news reporters, writers, and even your family and friends are able to write their opinions or fill you in on what may you have missed or didn’t notice about events such as the presidential debates. Social media also increases word of mouth communication because it gives others who may not know about a business or even a restaurant a chance to review information and feedback. For example, Facebook is key in communicating with clients.It gives them the opportunity to â€Å"Like† a page, â€Å"Shareà ¢â‚¬  a page, or even recommend a page to other people. Twitter can be used to sponsor deals and events and give advice to other business owners or people who share common interest. It brings great minds together and gives daily opportunities to learn from someone else’s perspective. (English, How Do You Increase Word of Mouth) Lastly, as mentioned in Rutledge’s, Four Ways Social Media is Redefining Activism, social media networks cross technologies (which means with the help of other types of technology people can exchange information) and have immediate impact that gives information urgency.Because of this, social media benefits different organizations such as Breast Cancer Awareness, Hand in Hand for Haiti, and Support our Troops. With the crossing of technologies it encourages people to take immediate action for things like fundraising, helping groups raise donations. Utilizing social media can spread the word and drive people to help. Overall, not only can indivi duals with the same interest and passion share and connect, but they can also partake in causes that can support and help one another.We are closely brought together through this electric technology, encountering people who we’d never really thought about having any interaction with. As Allison Fine, the co-author of The Networked Nonprofit says, â€Å"In every effective social change effort that you want to look at there is an inner-core of tightly bound people†. Social media not only gives us a voice but it gives us the opportunity to show others what we are capable of accomplishing and what we can do to make a difference in the world. Works Cited Hathaway, Monika. â€Å"The Role of Social Media in Activism. † Sterling Communications.Sterlingpr. com, 25 Oct. 2011. Web. 17 Feb. 2013. â€Å"How Do You Increase Word of Mouth? † 5 Star Radio Group Clarksville TN Marketing and Advertising RSS. N. p. , n. d. Web. 01 Feb. 2013. Kessler, Sarah. â€Å"Mashable. † Mashable. Mashable, 9 Oct. 2010. Web. 17 Feb. 2013. â€Å"Mashable. † Mashable. N. p. , n. d. Web. 01 Feb. 2013. Rutledge, Pamela B. â€Å"Four Ways Social Media Is Redefining Activism. † Psychology Today. Positively Media, 6 Oct. 2010. Web. 1 Feb. 2013. Strain, Jeffrey. â€Å"A Different Type of Activism. † Technorati Social Media. Technorati. com, 2 May 2012. Web. 17 Feb. 2013.

Motivation Essay Example | Topics and Well Written Essays - 3000 words

Motivation - Essay Example Secondly, human resources exist as a yet another representation of the interests and needs of the employer. Within this function, a human resource department necessarily seeks to minimize costs associated with the workforce, comply by relevant laws, maximize efficiency, and reduce losses. Accordingly, the study of human resources almost invariably centers upon these two core functions. In keeping with this particular dynamic which is been described, this brief study will focus a level of analysis upon the means by which human resources within a firm/entity/organization can and should seek to maximize the motivational factor that it engages with its stakeholders. Within this particular dynamic, it can readily be understood that seeking to maximize motivation necessarily increases efficiency, utility, profitability, and a host of other factors that would be viewed positively by the firm/entity in question. Moreover, the changing business dynamic in the current world, inclusive of risin g competition, hiring freezes, procurement policies, and a host of other factors, means that a higher level of pressure is now exhibited upon human resource departments around the globe to maximize the level of motivation of the few employees that they can continue to employ as a means of continuing to stay relevant within the current model. Ultimately, this can be reduced to a firm or entity seeking to do more with less. Within such a dynamic, this particular analysis will measure some of the most pertinent motivational theories that exist and seek not only to define them but to explain how they can be utilized within human resources as a means of affecting a greater level of motivation. The theories that will be discussed are as follows: Maslow’s hierarchy of needs, Hertzberg’s motivation hygiene theory, McClellan’s theory of needs, Vroom’s expectancy theory, and Kolb’s learning styles theory. As such, by analyzing each of these theories and rela ting it to the practice of motivation in human resources, it is the intent of this author to underline and highlight the means by which a greater level of motivation can be affected within the current leadership that exist within each and every firm/entity/organization. By seeking to define and understanding the clear and dinstict linkage that exists between leadership and motivation, and vice versa, it is the hope of this author that the reader can come to a more clear and actionable interpretation of how leadership and motivation can work in something of a symbiotic relationship to maximize utility and efficiency within the given firm/organization/or work place. Maslow’s Hierarchy of Needs Although Maslow’s hierarchy of needs has oftentimes been considered on a purely personal psychological level, the reality of the situation is that humans are by very nature social beings. By extension, the workplace is necessarily a realm within which individuals need to interact w ith one another as well as clients as a means of generating profit and income; both for themselves and for the entity in question. In such a way, Maslow’s hierarchy of needs is perfectly suited to defining and describing the means by which a given firm/organization can seek to maximize the overall level of motivation that is exhibited within its employees. Rather than viewing this as something of an undynamic approach, it must be understood,

Oligopoly and possible collusion in the UK domestic utilities market Essay

Oligopoly and possible collusion in the UK domestic utilities market - Essay Example Utilities market is essential for every country and any disturbance in the utilities market can have detrimental impacts on the economy of the country. It is of utmost importance that every country ensures that the organizations involved in utilities market are operating smoothly and fairly. The following paper would analyse the domestic utilities market in UK, the organizations involved in providing domestic utilities, and the analysis of the recent hike in prices of the domestic utilities. The paper would attempt to evaluate whether the rise in price of utilities in domestic utilities market in UK is a result of oligopoly and possible collusion in the market. DOMESTIC UTILITIES MARKET IN UK Domestic utilities market in UK is a vast and diverse sector of the UK economy. It includes a number of companies that provide energy and other utility services. The UK utilities market comprises of; the oil, petroleum and gas; nuclear power and coal; water and waste management; renewable energy industries; and energy conservation organisations. The utilities market in the UK plays a significantly important in the economy of the country. ... mers, markets traditions, products and knowledge required in order to succeed in the utilities market in the UK are considerably different than those required in other industries. In other industries, the main objective of the companies is to succeed by way of earning more and more profit. The entry in other commercial industries is comparatively easier therefore the number of firms in other industries is high. The competition within an industry is determined by the number of firms and the availability of substitutes in the market, and the level of prices is determined by the extent of competition in the industry. Therefore in the commercial industries the prices of products are determined by the extent of competitiveness of the industry. This situation is completely different from that of the utilities market. Utilities market have fewer number of companies in the market therefore there is a clear tendency for high prices for the utility services therefore regulatory authorities pla y an important role in the utilities market in order to ensure that the prices of services provided to the citizens are reasonable (Simmonds 2000). Even though the utilities market is different from commercial, industrial and residential markets; it is considerably a big sector in the UK economy. From the perspective of revenue, the UK utilities industry forms a significant proportion of the overall economic growth of the country. In the year 2010, the UK utilities industry had total revenue of $126.3 billion. The most successful segment in the UK utilities industry is the electricity segment. The total revenue of the electricity segment was $57.6 billion. It has been anticipated that the industry will continue to grow and the overall value of the UK utilities industry by the end of the

Nutrition project 2 Essay Example | Topics and Well Written Essays - 750 words

Nutrition project 2 - Essay Example erview that the vision of the individual became blur over the preceding few years, which eventually made apparent that this problem adversely affected his work. In addition, it could be identified from the interview that the individual’s level of thirst was increased due to frequent exhaustion (Diabetes UK, â€Å"Diabetes Symptoms†). What do you have to do to control your diabetes? The interviewee stated that changes in diets are required to be made in order to control diabetes. According to the interview, it was found that the individual is planning to eat lesser meals and opting for intaking healthier foods such as fruits and green vegetables. This might help him in reducing the problem of weight loss. Moreover, the individual decided to walk 30 minutes regularly in morning and 10 minutes after lunch time, which in turn would aid him in healing from uncertain exhaustion or tiredness (NDEP, â€Å"It’s Not Too Late to Prevent Type 2 Diabetes†). How Else Does Diabetes Affect Your Day-To-Day Life? Since the interviewee was diagnosed with diabetes, the daily life of the individual got highly affected. This might be owing to the reason that he had to wake up from sleep twice in night-time, which was quite abnormal for his family members. Additionally, he had to avoid consuming sugar, which created an imbalance in his normal diet, as he is quite keen towards eating cakes or cookies with either tea or coffee in his breakfast. Besides, his monthly expenses for availing medication were continuously rising, which created a huge problem for him in his daily life to manage both personal as well as family expenses (Crown, â€Å"How diabetes affects my daily life†). The serving size for Hamburger in McDonald’s is 3.5 oz (ounces) i.e. 100grams. Accordingly, the calorie content on each serving is 234 cal. The total fat in each Hamburger is 8.6 grams. Likewise, there is 0.5 gram of trans fat in Hamburgers. If it is assumed that an individual can consume 2,000 kcal in an

What's Complicating Bernanke's Balancing Act by James Cooper Essay

What's Complicating Bernanke's Balancing Act by James Cooper - Essay Example The Federal Reserve was created to guide the nation towards a stable financial system. It's goal is to maintain stable prices, low inflation, and moderate long term-interest rates. Keeping inflation low though monetary policies is one of the ways to ensure a stable economic preformance. The article also talks about how proposed protectionist policies threaten to increases overall inflation. The author believes that present interest rates are too low, and that globalization makes it harder to determine the right interest rates to promote economic growth. Usually, high demand for goods and services would result in increased interest rates by the Federal Reserve to slow down demand and thus curb inflation. This is appropriate if the demand exceeds economic ability to produce those goods and services. However, a global market changes the dynamics of traditional economic systems, giving the Federal Reserve less control over the economy. Indeed, prices of goods and services are determined by overseas market factors aside from those in the United States. The issue of globalization, which is the expansion and growth of international economic activity, has always been a fiercely debated issue. It is a complex process operating in various levels which can lead to increased competition, government borrowing, trade, etc. These factors have variable effects depending on the government's policies and management. The author's conjecture is that globalization resulting into an "interdependency" among economies will help prevent an economic crisis in the United States from happening (although the dollar could weaken due to the economic success of other foreign currencies). I agree. Nations are turning into one global network where standards of living depend on the value added to that network. It brings about gains thorough consumption and exchange between the nations involved. A significant amount of economic growth seen in the late 20th century is owed much to globalization and the free trade. One of it's drawbacks however, is the imbalance in world trade. Article 2: "U.S.: The Double Whammy That Could Ignite Inflation" by James Cooper, March 20, 2006 in BusinessWeek Online The article talks about how the decrease in productivity together with the rise of labor costs could potentially hike up inflation at economically debilitating levels. Last year, productivity increased-a good performance, considering the economy was weak during the year's end. However, the growth rate has progressively declined over the past three years, which is not a good sign. The correlation between labor costs and productivity was also explored in the article: the increase in labor compensations has slowed productivity, and the trend is likely to continue. Typically, productivity helps offset labor costs. However, if productivity is low, companies will be forced to raise prices to compensate and keep profits healthy. As such, this will affect Federal Reserve decisions regarding interest rates. The Federal Reserve can help curb inflation levels by imposing higher interest rates to lessen demand and stabilize economic performance. Economists concur that an economy will be better off if inflation is low, thus economic policies should aspire for stability in prices. A fast growth without inflation could be possible with higher productivity, and the author postulates that this is could be done through companies' utilization of technological innovations. For the most part, I agree with this conjecture. The issue about technological and economic changes is not new. Innovations in the Industrial Revolution caused a huge leap

The Historical Value of Turgenev's Fathers and Sons with Gogol's Essay

The Historical Value of Turgenev's Fathers and Sons with Gogol's Inspector General - Essay Example This essay analyzes the Russian history presented in the â€Å"Fathers and sons† by Turgenev and â€Å"Inspector general† by Gogol, that both have outlined historical issues in Russian society in a similar way. The two books have also been contrasted through the characters, themes and the historical allusions. In the novel â€Å"Fathers and sons,† the author shows the difference between two generations of life. During this time, there were cultural differences between the liberals and the growing nihilist uprising. In the other book, the â€Å"Inspector general,† the author has focused on mistaken identity committed in the Russian society. These two books have common similarities and differences, which have been asserted through the mode of translation, the author’s concerns, the cultural and historical differences especially in history and literature. The researcher of this essay has analyzed how the two different authors tried to bring out their c haracters, which reflect the Russian literature in both content and history. The two authors have tried to bring out the foundation for the Russian literature and it portrayed history of the Russian republic. Turgenev reveals struggles that exist within families in his book since he tries to explain what it means to someone’s child or parent. This novel highlights whereby children are disrespectful and revolt against their families or parents. On the other hand, Gogol laid down the establishment or foundation of the 19th century Russian realism with his book that criticized government injustices.

Nanogene Essay Example | Topics and Well Written Essays - 500 words - 1

Nanogene - Essay Example ployees, which are also partial owners of the company; a concept that most organizations are pursuing in contemporary management, but with conventional practices such as differential organizational and human resource practices, salary and remuneration practices, rewards and recognition policies, etc. Most organizations also strive to align these practices and policies with their vision and mission; but the strategic alignment always has gaps and breeds inefficiency someway or other. Thus, employee commitment and responsibility, in the form of ownership, as well as its engaging culture are the reasons for its competitive edge in the market. On the contrary, present situation at Namaste Solar, which is to scale up their business in order to sustain their position in the highly competitive and volatile market, needs serious thought on aspects related to growth and expansion on larger scale compared to their previous smaller steps. All founders and employee-owners recognize this fact at Namaste, and that they have immense potential to grow and make larger profits. After much discussion and meetings held with all employees, as followed in its culture, Namaste Solar is now faced with three options, either to sell, invite external investment for a larger stake or retain its original values, vision and mission. Namaste’s culture, vision and values will be at stake if it decides on either first or second option, which on the other hand promise better growth and profits for the company. These options however do not promise growth and profits for Namaste’s employees as the new entrants and/or stakeholders would come with different expectations that may not match with Namaste’s culture; in this case, employees that are used to one way of leading their company and giving commitment may not be able to adjust to the new change and differences. This is probably a disadvantage of Namaste’s model that is its existence and sustenance in long run. Considering vast

Foundations of terrorism Essay Example | Topics and Well Written Essays - 500 words

Foundations of terrorism - Essay Example Today, almost every terrorist group makes use of suicide terrorism to some extent to cause terror and instability in the targeted place. However, the terrorist groups that have made the greatest use of this form of terrorism are Al-Qaeda (based in Afghanistan and operating mainly in Afghanistan and Pakistan), Popular Front for the Liberation of Palestine, Hamas (based in Palestine), and Liberation Tigers of Tamil Eelam (based in Sri Lanka). The main aim of the suicide terrorist attacks is to make a democratic government to withdraw its forces from the terrorists’ occupied areas (Pape, 2005). Similarly, some terrorist groups carry out suicide attacks in response to foreign occupation of their land (Pape, 2005). We can take example of suicide attacks on Pakistani civilians and military forces. Pakistan is a neighbor of Afghanistan and almost a second home to the Al-Qaeda terrorists. Al-Qaeda is still active despite of the loss of its top leadership by the American forces on account of its attack on the World Trade Centre (Kugelman, 2014). The group is expanding rapidly and is becoming a big threat to the lives of thousands of people (Salama & Hansell, 2005, p. 615). Al-Qaeda has been targeting forces and civilians of Pakistan since American occupation of Afghanistan. The reason they give for these terrorist attacks is that of the support that Pakistan has provided and is still providing to the NATO forces operating in Afghanistan. Similarly, Hamas has also carried out a number of suicide attacks on Israeli targets because of Palestine’s conflict with Israel and Israeli occupation of some of the Palestinian territory. Another example is of Liberation Tigers of Tamil Eelam (LTTE) which acted actively in two completes decades of 1980’s and 1990’s and in the first of half of 2000’s to get an independent state for Tamil

Solution of Bottleneck problem Assignment Example | Topics and Well Written Essays - 1250 words

Solution of Bottleneck problem - Assignment Example However, there are always alternatives that can be embraced to avoid such ups and downs. These actions could even call for an evaluation of the entire process, and once a section that is responsible for the stagnation is established, one can always know what to do to correct it. Such a problem was encountered in one of the buildings, Annex Building entrance, and below is how the irregularity is contained effectively, after close examination of the problem. The doors to Annex building, used on daily basis by different people ranging from workers who have offices in the building, hundreds of teachers and students with classes there, and others wishing to access facilities such as library and food courts. This large number of people flocking into the building further bring into consideration the aspect of convenience which should be paramount for ensuring minimum time loss and for controling excessive crowding at the doors. As expected, the doors to this building should be easy and straightforward to use in order to ensure that there are no inconveniences that arise when anyone wishes to access the building. Though the process sound so simple theoretically (just grasping the handle, pulling/pushing the door open and proceeding through), it is cumbersome when practically done. Numerous factors cause people to halt interactions until they can get someone to ask for assistance. These factors include overcrowding, usability of the arm, people’s baggage loads, and cases when individuals with wheelchairs experience problems at the doors.

Explaining the Goal of Financial Management and the Role of Ethics Essay Example for Free

Explaining the Goal of Financial Management and the Role of Ethics Essay It has always been the goal of the financial managers to maximize the wealth of the shareholders of the firm. That is to say, we maximize the potential benefits that the firm’s stakeholders get by increasing the value of the firm in which these shareholders have taken the risk of investing to. According to Ingram (1992), the worth of a company is dependent on the capacity of the assets to produce cash flows over a period of time. This means that if the firm is able to generate a positive net cash flow including a reasonable dividend to its owners, then it said that value is created. Firms face two kinds of profits. They are accounting profits and economic profits. Maximizing accounting profits normally refers to the general corporate goal of maximizing profits as maximizing economic profits generally refers to maximizing the shareholder’s wealth. Ingram (1992) has distinguished them by defining accounting profits as the income accumulated after the overall cost is deducted from the overall revenue before the payment to shareholders is considered and economic profits as the income accumulated after compensating for the factors of production such as capital, labor and others. Moreover, she differentiated the two by saying that accounting profit does not consider all the factors of production as economic profit does and that it also does not consider compensating the shareholders for taking the risk in investing in the firm. Maximizing wealth does not consequently mean that the firm has to face an unethical decision making. It is still up to the firm as to how it will perform this task. As according to Goizueta (1997), everyone in the company would be better of if it plans for a long-term goal rather than a short-term goal. Through this, the firm can still plan on how it will maximize the wealth and at the same time be consistent with ethical standards.

The Major Environmental Issues In Bhutan Environmental Sciences Essay

The Major Environmental Issues In Bhutan Environmental Sciences Essay Bhutan is developing very rapidly and has experienced enormous transformation with these positive transformations, Bhutan face numerous challenges amongst which environmental issues are one of the major. Environmental issue includes waste management issue, pollution, population growth and deforestation. As an environmental student, it is important to know environmental issues and the way to tackle these issues. In this assignment, I have mentioned the major environmental issues and different ways in which these issues can be tackled. I would like to request our lecturer to kindly correct me and as are student myself, I admit there will be numerous mistakes. With great enthusiasm I did assignment and have learned a lot from this assignment. Some of major environmental issues in Bhutan Waste Management: Although the majority of Bhutanese people are being aware of waste management ¿Ã‚ ½s as they use the waste properly by dumping in the pit or in proper places. The main problem of waste management arises or took places in remote places and especially in labour camps, where waste is thrown carelessly. Thus there is a need to carry out waste management campaigns on a regular basis for different target groups. In order to help environmental conservation target specific problem areas, remote places and data has been further analyzed into gewogs wise. The remote gewogs were having highest waste management problems as they are uneducated, illiterate and they never think for their future sustainable. Waste management problem was reported as highest by students, followed by farmers, teachers and travelers as when travelers are going for tour they throw waste out of the car or buses. Thus waste management camping need to be organized on a regular basis targeting also transp ort owners and travelers as well. On the waste disposal practice 88 percent disposed there waste in proper places followed by one person each who dispose waste in the river, forest and also buried the waste and 9 percent did not respond. Although majority of the target groups seems to dump their waste in the pit but it is also a concern that some do not dump their waste improperly. thus there is need to train people and educate on proper waste management methods based on the three principles of reduce, reuse and recycle is possible and also to segregate waste into degradable and non -biodegradable and train people make fertilizer out of degradable or organic waste. Pollution is contamination of the environment by a chemical other agent such as noise or heat that is harmful to human health and survival. Polluting chemicals can affect the environment directly such as from volcanic eruptions or through human activities such as burning coals and gases. Dumping of chemical into river and other ocean will also lead to polluting the environment negatively. Pollution can be categorized as water, soil, noise, thermal and nuclear pollution. This is all due to short-term economic gain made by human. So it can be solved by charging external cost high on those goods which have high pollution on environment. According to the census of 2003 the population of Bhutan is 6,34,982 and its growth rate is 2 percent per year.(CAPSED,BHSEC XII text) When the population is growing at a rapid rate it will lead to affect on environment as they need more land for cultivation and even for construction of houses for survival. When there is more population it leads to the usage of more resources, even for their own benefits and as a result there will be no proper sustainable developing for future and even poor people they can start doing fishing, attacking animals and species for their survival and it will lead to development of a countries economy as if there is more people there will be more labor force and country will achieve more trading it is very harmful to the environment as there is chances of wasting resources and no proper sustainable in the country. But when a country is going high on economic growth it will help in making the proper use of the resources and they will use high skilled labor force to utilize properly and think for the future purpose. Precious plant and trees are becoming extinct as a result of clearing of the forest. The requirement of land for big open cast projects or plans is quite large. Many of the forest areas, many a times, are converted to fields. There for large forest areas are deforested to make a way for large open cast factories or industries. For that reason we have to organize some methods to preserve our environment such as planting trees in prone areas, practice of aforestation methods. Consumer is the one who have right to stop worldwide deforestation. Being a part of consumer we have right to charge high on those companies who have high environmental effect. By buying recycled or certified wood products, only supporting brands with zero deforestation policies, and getting others to do the same by sending a message to companies to embrace zero deforestation policies. So many trees are cut down and burned in rural areas. The only reason to do so is to practice temporary agriculture such as Tseri culture or shifting cultivation. Those lands are used till its productivity declines. As the productively, people has the tendency to select new plot of land and produce the same method. Such agricultural methods have resulted in environmental problem. Environment conservation policy and strategy of Bhutan Environmental conservation is not a new concept to Bhutanese. It has always been at the center of national development thinking and policy making. Over a year government set up a strong conservation policies and law has evolved to ensure protection, management and sustainable use of biodiversity resources. Bhutan conservation policies and laws are contributing to the overarching national development objective of GNH. This is based on sustainable development as one of its four pillars. According to the constitution of the kingdom of Bhutan, which enshrines environmental conservation as a constitutional mandate.(Consituation,2008) Renewable natural Resources sector policy. The RNR sector policy give importance on attaining greater national food security, conserving and managing natural resources, enhancing rural income, and generating farm based employment opportunities. Objectives: To encourage economic development that has respect for long term sustainable development on the countrys resources, comparative advantages, and community based self help institutions. To pursue balance and equitable development of the country renewable natural resources, distributions of benefits among their society and regions. To be sensitive and responsive to the rich culture heritage of the country and its preservation. Community forest management It was introduced in the country in the 1980s. Its main objective was to improve local forest conditions through community management Enhancing socio-economic benefits to the local communities in terms of increased access to forest products such as timber, fuel wood, fodder and non-wood forest products. It is responsible for all the communities ¿Ã‚ ½ member such as chair person. Resub which means responsible for taking care of forest and looking after the person whether they are doing harm on forest or not. Not only the community member but it is also responsible for all the citizen of Bhutan to take care of our rich environment. Until 2001, there was only one community forest unit, which was established with the community of Dozam village in Dramatis gewog, Mongar in 1997. Since 2001, a total of 117 community forest units collectively covering 15,489 ha of forest land have been established across the country and lastly landmark year for the community forest management program were in 2008. (UNDP, MOA, DOF, 2009). Environmental Protection Act, 2007: Bhutan has a long tradition of living in harmony with nature, which is firmly by the resolution of the parliament to maintain a minimum of sixty percent of countrys land under forest cover in perpetuity.( Environmental Protection Act, 2007.)Objectives: This act organizes mainly to provide for the establishment of an effective system to conserve and protect environment through the National Environment Commission or its successor, designation of competent authorities and constitution of other advisor competitive, so as to independently regulate and promote sustainable development in an equitable manner and also the people and government in succession shall consider and adopt it developmental policies, plans and programs in harmony with the environment principles. (Environmental act, 2008) MINES AND MINERALS MANGEMENT ACT, 1995: The mineral management and mines Act was introduced in 1995. Its main objectives are preservation, protection, sitting of environmental standards and conservation of natural resources constant with the provision of the Act and other environmental legislation as a critical feature of mining practice. It is responsible for both business firm and government sector to restoration of areas that are mined is carried out in a proper manner with the objective of creating sustainable and acceptable environment as approved by the national environment commission. In exercise of the powers conferred by article 50 of the mines and minerals management Act of 1995, the ministry of trade, industry mines and minerals management regulations 2002. They kept records of mining operation including environmental protection quality standards adopted by the national environment commission. (MINES AND MINERALS MANGEMENT ACT, 1995) ENVIRONMENTAL CONESRVATION POLICY IN BHUTAN: Bhutans development philosophy is most well enunciates in the statement of His Majesty the King Jigme Singye Wangchuk said that, Gross National Happiness is more important than Gross Domestic Product.(Majhi, 2005 p228) From the concept of GNH it changed the mind of Bhutanese people and they are having concern to our rich biodiversity and environment in accordance with international standards may have unwillingly contributed to a hardening of traditional attitudes and values. And also Bhutanese people are organizing some organization which is related to environment preserve and promote environment for sustainable development. They realizes that main source of their income is from environment and gained some sense of respect to environment and doing work on reforestation. For example, if they are cutting down if two trees for construction purpose, in return they are planting doubled environment. They are giving more important to rules and regulations passed by the government which is r elated to environment. The success of environmental conservation is community forest management as government is giving full responsible to each and every gewogs in Bhutan for the conservation purpose and it is responsible for all the gewog chairpersons to take care of it. And chairperson has full power of royalties. He/she has to submit records to government agency as how many trees are lost in previous year and for what purpose. For the shortcoming natural disaster, it is responsible for all the Bhutanese people to plant trees in prone areas. The chairperson is responsible to report to government about any consequences on environment. They are responsible to take care of the forest and protect the forest. The budgets generated are divided among members charging small rate of interest. Members are allowed to enjoy the products of the forest legally. In this industrialized world where technologies have the revolution of human worlds environmental disasters are very much prompt and delicate. Modern technologist has far reaching affects such as air pollution, water pollution, and even the eco-system is disturbed. Human habitation with implementation of advanced technologies has caused immense destruction to the environment and perhaps this would eventually lead to unbalancing in eco-system. As every nation in the world faces unavoidable environmental issues, Bhutan too shares its own severe consequences. However, with the emerged of National Environmental Commission and other agencies, Bhutan particularly adopted and implements different environmental policies and strategies to minimize the destruction causes to the environment. In spite of the effort from the government, environment issues are still irresistible. REERECNCE Bharuch,E.(2005).Text book of Environmental studies for under graduate courses.University press. India. Gyeltshen.k (2008),Evaluation report on environmental education program in Thimshingla national park. kuensel corporation limited, Thimphu. Gurung.T(2009), Biodiversity action plan 2009.KMT printing press, Thimphu. Majhi,C.P.(2005), Economics class 12 BHSEC .Megah publication, Thimphu By: Dawa Penjor E.no: 101308 Eco and Evs

History and Development of Programming Languages

History and Development of Programming Languages Yash Ojha Introduction Programming languages play the most important role in the creation of various  Software’s. Application, and Webpages etc. Just because of the existence of programming languages today everything related to New Technology is possible. For example the various Social Networking sites that we use is a result of Programming Language, the Mobile phones that we use in our daily life is a brilliant outcome of programming as every IC in the circuit of the mobile phones are programmed due to which it works. The most important outcome of Programming Language is the creation of Operating Systems (OS). OS is something without which we cannot use our PC’s or Laptop’s or even our mobile phones. OS acts as a base for every single function of a device to work in short it provides an important platform for the working. If no programming languages were introduced then today it nearly impossible for the people to use computers, mobile phones, servers, and various other things. But thanks to the developers of the various types of Languages that made peoples life very easy and mobile. 1 All about JAVA! Java was developed by James Gosling at Sun Microsystems in 1992 and was officially  released in 1995. JAVA Technology is a programming language that is used for meeting  the objectives of current challenges and opportunities in the present computing realm. Java Virtual Machine (JVM): JVM is an Interpreter for JAVA programming language,   i.e., it is the only way to convert a Byte Code into machine language. The Byte Code  cannot be converted using any technique other than the JVM. Therefore as I said above Byte Code somehow helps Java in being secure. Java Runtime Environment (JRE): We all know that that the major problem with the programming languages before JAVA was platform dependency i.e., if we want to run the code compiled in Windows Xp in Linux, this was not possible as for that we need a special compiler which works in Linux only. So to solve this problem JRE was launched and became a part of java. Every Operating System have some mandatory files that are needed to run java on that particular OS. So in short JRE in the collection of all those mandatory files needed to run java on various OS’s plus JVM. Due to JRE today it is possible to use the code written in some OS in any other OS. So JRE made JAVA completely PLATFORM INDEPENDENT. The byte code is loaded into JVM using the Class Loader. JIT (Just in Time): JIT works as a verifier. It verifies the Byte Code first whether it is infected or not or whether it is holding some kind of virus in it or not. If found clean it forwards the Byte Code to the JVM for further process. JIT is completely responsible for the SECURITY of JAVA. Let’s see the whole process graphically. A.java A.class 2 Now I’ll show you a basic program in java with its output. class Sample { public static void main(Strings) { System.out.println(Hello World); } } Let’s talk about the main() function. The main function is made up of 5 things. Access Specifier Function Name public static void main() Parentheses Access Modifier Return Type Java Fundamentals All programming languages have its own syntax and reserved keywords. JAVA also  has these kind of language fundamentals.   Basic fundamentals of java includes: Java Keywords Data Types Legal and Illegal Identifiers Operators Let’s see every fundamental in detail. Java Keywords: Keywords are the words that convey special meaning to the language compiler. These are reserved for special purposes and must not be used as normal identifier names. Data Types: Data types are keywords are means to identify the type of data and how much memory a variable needs to carry out a particular operation. Data types are divided into two types: Primitive Data Types (8 types) Non Primitive Data Types (User Defined 3 types) Legal and Illegal Identifiers: Identifiers are building blocks of a program and are used as the general terminology for the names given to different parts of the program viz. variables, objects, classes, function, arrays etc. 3 Operators: The operations being carried out are represented by operators. The operations (specific tasks) are represented by operators and the objects of the operation are referred as operands Classes in JAVA Class is a collection of objects of similar types of objects. Objects are nothing but a buffer or an area and are defined by something which have some property and behaviour. In java objects are created in the HEAP Memory inside the Java Virtual Machine. Syntax for creating an object in java: Class name object name=new class name(); new is a keyword of java which when used creates an object in the HEAP. Now whenever we use the new keyword a space in created in the HEAP memory inside the JVM for the object at runtime. When we print the reference variable of some class then it prints 3 things: Class name â€Å"@† symbol Hash code Graphical representation of HEAP and other memory areas available inside the JVM. 4 Principal of Object Oriented Programming (OOP) The object oriented programming has been developed with a view to overcome the draw backs of conventional programming approaches. The OOP approach is based on certain concepts that helps it to attain its goal of overcoming the drawbacks of conventional programming approaches. There are 4 general concepts of OOP: Polymorphism Inheritance Abstraction Encapsulation (it’s a part of abstraction) Polymorphism: It is the ability for a message or data to be processed in more than one form or it can simply be defined as one name used for many tasks which is used to speed up the compilation time. Inheritance: This is a parent-child relationship between two classes. In this, the child class object inherits some properties of the parent class object. Abstraction Abstraction refers to the act of representing essential features without including the background details or explanations. Abstraction is divided into two parts: Abstract Class: Abstract class is used to define a rule. Rules in abstract class: All the task which we can perform in a normal java class can also be performed in an abstract class. In abstract class we can define normal method as well as abstract methods. It is not compulsory to have at least one abstract method in a class. If a method is abstract then the class should be abstract. We cannot instantiate (cannot create the object) of abstract class. Abstraction is achieved using extends keyword. Interfaces: Interface are pure abstract methods. A class implements an interface, thus inheriting the abstract methods of an interface. An interface contains the behaviour that the class implements. The class that implements interface is abstract. Syntax: interface my; { declaration of methods;} 5 Rules in Interface: We cannot instantiate of an interface. Interface are used to define the rules purely. All the methods of an interface are by default public and abstract. In case of interface we use the keyword implements. If we define any data member inside an interface than by default it becomes static and final. Interface is used to achieve Multiple Inheritance. Packages Packages is a collection of classes and interfaces. No class can exist without a package included in it. This is the rule of OOP’s. But when we open a class we don’t always make a package in that class, so in this case the rule of OOP’s is violated. So to avoid this problem JAVA has given a feature in its compiler due to which when we compile the program, the compiler automatically creates a package of the respective class during the compile time. Command to compile the program with a package: javac –d . p.java Name of the project current directory is the same location as the class where the package is to be made. Destination. –d . is called the switching tool. Program with a package can be executed by using the Command: Java . Exception Handling When any abnormal condition that comes in a code which can be handled then that situation is known as Exception Handling. For every exception there are exception classes and exception methods to handle that exception in java by default. We can easily handle these unwanted exceptions by using try and catch block. Try is used to detect exceptions in a program and catch is used to handle that The â€Å"finally† block: If an exception occurs in a program then the try and catch block will be executed and then the program terminates in normal condition. But in case of finally before the termination of program finally block also executes. Syntax: try{-} catch{-} finally{-} 6 Threads Every process is divided into two categories: Heavy Weight Processes Light Weight Processes Heavy Weight Processes: These processes are those processes which stores a separate area in RAM. Light Weight Processes: These processes are those processes which occupy memory under the heavy weight processes. These light weight processes which occupy memory under the heavy weight processes are known as Threads in JAVA. Basically there are two ways in which we can make a thread: By directly implementing the runnable interface. By internally implementing the thread class in interface runnable and extending thread class. Multithreading Every part of a program is called a thread and every thread defines a separate path   of execution. Java provides a building support for multithreading program. The multithreaded  program contains two or more parts that execute concurrently. Priority of which thread will start working first is decided by a program named as Thread   Scheduler which is a program of the Operating System. It gives the priority randomly. Synchronization To avoid the corruption of data we use the concept of synchronization in threads. When we share a single object into multiple threads then the chance of data  Corruption arises and to avoid this we need the concept of synchronization. The keyword synchronized is applied on the function where the variables are  assigned values. Due to the concept of synchronization only one thread  executes at a time. Input/Output Stream Streams are nothing but a special type of buffer. In terms of JAVA streams are flow of bytes. Benefits of I/O Stream: Execution time reduces. Performance Enhances. Network congestion chances reduces. We get bulk data at a time. Streams are divided into two types: High Level Stream Low Level Stream High level stream cannot be used alone, whenever we want to use a high level stream we have to connect it by a low level stream. Stream Byte Stream Character Stream Console Based Unicode Input Output Reader Writer Stream Stream Byte Stream Input Stream Output Stream FileInputStream FileOutputStream BufferedInputStream BufferedOutputStream DataInputStream DataOutputStream ObjectInputStream ObjectOutputStream ByteArrayInputStream ByteArrayOutputStream PipedInputStream PipedOutputStream 8 Character Stream ` Reader Writer File Reader File Writer Buffered Reader Buffered Writer import java.io.*; class Demo0 { public static void main(String args[]) { FileOutputStream fout=new FileOutputStream(â€Å"a.txt†); PrintStream ps=new PrintStream(fout); ps.println(â€Å"hello†); ps.println(â€Å"hey†); System.setOut(ps); System.out.println(â€Å"m†); } } This is a sample program of how to write a file by coding in JAVA. Serialization Serialization is the process using which we can convert an object into a stream. If we have to use an object only once and then we need to use the same object after a long time then we use the concept of serialization. Features of Serialization: Only the object of that class can persist which implements serializable interface. If the parent class implements serializable interface then there is no need for child class to implement serializable. In case of serialization transient data members cannot persist. In case of serialization static data members cannot persist. Only the non-static data members can persist. If we make any variable transient that means those variables are unwanted now and will  get no memory in the HEAP inside the JVM. Serializable interface is a type of marker interface. Marker interface are those interface  which have no methods.

Treastie on thinking :: essays research papers

What you are about to read are only my thoughts. The thoughts in which I would pay any amount of money not to behold for I wish I could be simple minded and just follow instead of being damned with holding thoughts that no one else shares. The whole idea, man governing man is simply ridiculous. What gives any man the idea that he is in some way more powerful than any others? Man just has to realize that government is pointless. However I am not a fool and understand that in the society we live in government is essential. Man always needs to feel that everything just peachy. A government is just people who want to be apart of something. They live in the same society so they feel as though they share the same ideas. When in fact no one knows what his ideas actually are for the damned society IS the only government we know. And by society do not mean the media, that is just part of it. I mean everything that we do; all of our lively actions are controlled by the media. People try to be different by becoming gothic when that only gives everyone else to raise an eyebrow to. â€Å"Goths† are people who do not agree with the current society so they dress differently and bitch and complain about no one understanding the m, instead of expressing there thoughts in a manner that the current society would could try to understand. If man would just open their minds instead of only living to prepare. We prepare our kids for kindergarten only to prepare for elementary school where you prepare for high school, their u only prepare for college or to enter the work force. In the work force you prepare for promotions. Then you prepare for retirement. Only to live your final years preparing for death. The whole time only eating a cake and drinking a beer to find some escape from this horrible cycle. I know I am just writing this pointless treatise is only adding to the whole cycle. I am being a simple-minded hypocrite. I go through life accepting society, and only on occasion sit back and just think, trying some way to grasp this whole.. Thing. You may have any opinion you want I only ask that u base on it on actual feelings and not your brain, which has been molded into a protocol piece of plastic that works just as everyone else’s.

Lesson Plans for Educators :: Teaching Technology Internet Essays

Lesson Plans for Educators I will be graduating with a Liberal Studies Major. I will hopefully be teaching in September but I have a dilemma, I am afraid of not having enough lessons to get me started. My other fear is not having fun lessons to teach. I work at an Elementary school now and there is a teacher that I work with that doesn't know the meaning of fun activities that can provide great knowledge from them. I will never forget my favorite teacher, Mr. Protho. He loved making our class a fun and exciting place to be. We would do Shakespeare plays throughout the year. He could take any subject and make it fun. Still to this day I call and ask him for advice when making lesson plans for school. There are many resources where one who is becoming a teacher can find. There are books, magazines, in-services, seminars, other people and of course the Internet. The Internet is something that I was quite afraid of because of the fact that it was foreign to me. New territory is something that frightens me. I have used the Internet for reasons such as research for papers but not for pleasure. I have heard a lot of controversy about the Internet and how people pretend they are someone else and fool children and other people whom they are chatting with. For this reason, I am quite hesitant to try talking to people in the chat rooms. I am hoping that the Internet can provide me with lesson plans and other activities that I can use in the classroom. Trying to connect to Netscape from home was very difficult. I had many problems connecting and no one to ask. I gave up and ran to school to use the computers there. The computer finally worked at CSUN. I used the engine server named Yahoo. I typed "educational lesson plans". It gave me 33 files. I began searching them to find the one with the most lessons to choose from. The first couple of them were not very helpful. I began to think that this is not going to be easy topic and maybe I should switch topics. But I told myself be patient and continue looking. I finally decided to go around the topic and just type "LAUSD" which gave me the web site. I entered the web site and found a lot of information about the LAUSD system but no lesson plans.

Compare the two soliloquies of Act 2 scene 2 Essay

In these two substantial speeches, the character of Hamlet Junior is revealed, and portrays a lot about the made-believe character’s state of mind. Shakespeare, who has shown Hamlet to be aberrant, in a sense that he makes absurd remarks which no other character seems to understand, but in actual fact has a lot of meaning in them. At the beginning of the first soliloquy, Hamlet’s self hatred is exposed and Shakespeare emphasis’s his isolation. He starts by saying, † Now I am alone† which is a cleaver use of language by Shakespeare, because it is a sort of pun. One meaning being that he is saying it literally and telling the audience he is talking to them, or he could in fact be referring to his close friends and family, trying to say that he is alone in society and doesn’t have nobody he can rely on, or trust. This is because the only people in his life he thought he could trust have let him down. Gertrude, Ophelia and most importantly Claudius sit on top of his list. Hamlet’s self-hatred is shown when he says, â€Å"o what a†¦ slave am I! † He feels like he has betrayed his father for not believing him. Shakespeare shows the audience that he has low self-esteem for not taking his much promised revenge to the spirit of Hamlet Senior. This is because he asks the ‘players’ to act out the death of his beloved father, and wait to see the reaction of Claudius. For this reason he starts to question his devotion to his father and goes on to say, â€Å"Am I a coward? At this point he has no self-belief and has very negative thoughts of himself. This is merely due to him not taking action against Claudius. All this self-hatred and negative thoughts makes the character of Hamlet seem melancholy. Shakespeare shows Hamlet’s anger towards himself, just simply as his anger for the king switched onto himself. Hamlet goes on to say, â€Å"who calls me villain†¦ plucks off my beard†¦ I should take it† (lines 567-572). This is basically the character saying that, he should accept all the insults thrown at him, because he deserves it for being a â€Å"coward†. This makes the audience feel sorrow towards him and pity him. Shakespeare here has made Hamlet in the space of a few lines switch from sorrow to anger towards himself, because afterwards he goes on to say â€Å"†¦ but I am pigeon-liver’d†, which is a person who is scared, this shows how much anger he has towards himself. He then goes onto taking the anger towards himself and turning it on his uncle. He refers to Claudius as â€Å"remorseless treacherous lecherous kindless villain†. Here Shakespeare releases Hamlet’s fury and rage by using curse words towards Claudius. This also shows that Gertrude and Claudius’ marriage frustrates him, and is a way for him to get it all off his chest. Before he unleashes his fury, his mind is suffocating as he has too much to keep to himself. Because as he releases all of his fury instantly he comes up with a plan and he starts to think straight. Shakespeare makes Hamlet end his soliloquy with two excellent lines as they rounds up the whole soliloquy; â€Å"the plays the thing, wherein I’ll catch the conscience of the King. † This explains his idea because if the King’s guilt shows he’ll have more proof, and is also a positive sign as he starts to get a more stable state of mind. Also the last two lines are rhyming couplets and this is a technique used a lot by Shakespeare, as it is a sort of cue point for the actors and is used on long speeches. The second soliloquy Hamlet starts to question his existence. He again has a negative insight of himself, â€Å"to be, or not to be†. This is Shakespeare making Hamlet question his existence. It relates to the theme of seeming and being. Where Hamlet is asking himself if there is any point of him existing. This seems to be the case when Claudius and Polonius are spying on him. But when scrutinized it could be that Hamlet knows of the spying and is saying this just to confuse Claudius and Polonius more. This is very cleaver because although it seems like he is mad he is in actual fact not. This shows a lot about his state of mind because if he was still in denial and not thinking straight he would not be able to cleverly confuse Claudius and Polonius. Hamlet carries on talking about the theme of death and although he has got a lot of his problems off his chest he still is not totally focused and still has problems. He talks of taking â€Å"arms against a sea of troubles† which is an excellent metaphor used by Shakespeare as it gives the audience a picture in their minds. This basically means that problems are never ending and will go on forever. Hamlet is questioning weather one should take on all their troubles or just give up and die. Although Hamlet’s state of mind seems to be unstable it is actual fact at its best as he manages to make Claudius believe he is mad by talking of if he should die or not. Shakespeare makes Hamlet talk of this to deceive Claudius and although it seems like this is the only reason, it also refers to his life. Hamlet says, â€Å"†¦ what dreams may come† which means that if people knew what the afterlife was like would they suffer the â€Å"whips and scorns of time. † This is an excellent metaphor as it describes life by referring to time as being able to whip and having scorns. This builds up a strong image in the audience’s head of a bad perception of life. This shows Hamlet’s intelligence and strong state of mind as he manages to express his feelings as well as making Claudius think he is mad. In conclusion Hamlet in the first soliloquy was emotionally unstable. Shakespeare has portrayed him like this to make the audience feel sorrow towards him. But towards the end of the speech he gets an idea after expressing his feelings aloud clearing his head, which allowed him to think straight. In the second soliloquy Hamlet’s state of mind is still a bit unstable because although he has expressed his feelings he still has the problem of Claudius to deal with. He felt a lot of self-hatred and anger and didn’t know who to focus it on.

Power of Emotional Branding

The Power Of Emotional Branding Scope – This paper attempts to define emotional branding & techniques used to achieve the same â€Å"People spend money when and where they feel good† – Walt Disney The word brand is derived from Old English meaning â€Å"burning stick† (and ultimately from the Indo-European word meaning â€Å"to be hot†). Livestock branding was used by the ancient Egyptians as early as 2700 BC as a theft deterrent, as stolen animals could then be readily identifiable. A Brand is something that encapsulates the key features of the product – its image, usage and price – in an easily recognizable and interesting form. From the consumer viewpoint, the brand is a signal of quality. Their positive experience with brands helps establish both a preference for the brand as well as an emotional attachment. Advertisers today do not advertise by simply selling a product to consumers but rather to sell a lifestyle and an identity through their products. The emotional branding falls in the zone of pull strategy. Emotional branding targets pain points like ladies & children. Brands enable their owners to enjoy sustainable competitive advantages—and therefore superior financial performance. We can consider that as per the Maslow’s pyramid different people have same needs at different stages of their life. So the emotional branding is done depending upon the product and the niche in which it has positioned it self. Like for a trendy ladies bicycle you would not take a muscle man for emotional branding rather the emotions will be focused on a pleasing looking young lady with whom the other girls can identify themselves with . Here we would like to say that the characters shown in the emotional branding should not always be the end users , it could be aimed at the decision makers. Like for example a baby shown in the advertisement is a very strong catalyst for mothers who are the decision makers ,to purchase the product. When for emotional branding if the organization shows a player or is showing a celebrity it wants to state the message that its product also has in it the energy, skills or looks like the brand ambassador. For experiential or credence goods, product quality is often difficult to discern even after consumption, and you might need extensive experience before arriving at such an assessment. After all, you do not drive a car for a week and become convinced of its overall reliability! In such cases, the consumer’s brand perceptions of intangibles such as implied reliability; quality and image of product innovation and expertise play a critical role in determining customer loyalty. Experience with a brand lowers perceived risk and enhances loyalty. Lack of experience with a product leads to higher risk perceptions reducing the likelihood of that option being tried by consumers. Thus, in â€Å"experience† goods consumer often rely on the sellers’ expertise. In this case the sellers brand associations lead the consumer’s choice. Recently Toyota appointed Aamir Khan as their Brand ambassador for their Innova model , the link is perfect ness off all features between both. Products confirm to some specifications, comply with some tolerance range and confirm to some quality standards. The product-features get translated to functional value propositions (FVP) for the customer. The better functional value proposition could be also be offered by offering similar functionalities at lesser price. Thus, the products offering just functional value proposition are quite vulnerable. A better safeguard is to offer the customer an emotional reason to purchase over and above the functional one. Let us call it Emotional Value Proposition (EVP) The emotional reason is difficult to be replicated by the competitor, hence, even of the competitor matches the FVP, EVP creates the immunity. The customer starts seeing a definite benefit in associating with it. Successful brands own the emotions in the customers mind. The customers associate feeling of safety with Volvo and trustworthiness with TATA. Over a period of time the Brands develop a relationship with the customer. Since, the Brands consistently evoke the emotions, customers tend use them to express themselves. That is the ultimate level the Brands can reach. At this level, they become the part of customer’s personality. The only a handful Brands can achieve this enviable position and therefore become immortal. Out of close to 50 Tea brands tracked in NRS 2002, there is only one brand that has made to the Superbrand status in India. Each brand offers a tangible functional value proposition, the missing link is emotional connect. Surf, Pears, Maruti, Titan, TATA are all brands that people have come to trust and love because they have not only delivered exceptional products but a great experience to go with them. [pic] [pic] Branding began as a way for consumers to identify the product with the craftsman . Today the link between product and name may be more tenuous but it’s as effective as ever . Celebrities like Jennifer Lopez and Amitabh Bachan lend star power to products that otherwise would be starting from zero to create an identity and image in the minds of consumers. In the late 80’s the handloom saris of Sambalpur , Orissa got a indirect celebrity branding due to the use by the late then Prime Minister of India Smt. Indira Gandhi & adopted by one of the news anchors of Doordarshan. Celebrities are brands. They are defined by what people think about them, they have a competitive positioning relative to other celebrities. Fans of celebrities get excited when they see them; they want their endorsement; they often feel some kind of affinity to what a particular celebrity â€Å"stands for. When a celebrity becomes the face of a charity, or lends his name to another product or service, customers of that celebrity show rising levels of interest in the associated organization, product or offer. Some of the image of the celebrity is â€Å"transferred† to the third party. The inherent upside of attaching a celebrity to a brand is that the brand literally has a face, name and personality that immediately projects an image of a living, breath ing, credible person as opposed to a faceless corporate entity. The downside is that individuals are not as stable or as easily controllable as corporate entities. As fame comes and goes, so goes the brand. But when the star is ascending, the idea is to capitalize on the glamour of celebrity by selling a piece of the dream. Jennifer Lopez sells music, movies, clothes and perfume bearing her name. The brands are aspirational and literally sell the fairy-tale like qualities of the celebrity and his/her life. KBC is a hit because for the first time, Indian TV participants are able to walk home with large amounts of money, which taps into a basic, if often denied, human characteristic: greed. But the biggest plus factor in the show is Bachchan. His importance lies first in his stature as a past Bollywood star; his skill as a host is a bonus. Bachchan brand has transitioned from the angry young underdog fighting for social justice, to a caring achiever who, having journeyed from rags (in a manner of speaking) to riches, is willing to hold your hand and guide you along the same path. He’s the striver who succeeded and the people love him for it. Legend has it that Tommy Hilfiger’s clothing brand enjoyed a US$ 100 million sales climb over a one year period after rapper Snoop Dogg appeared clothed in a Hilfiger logo rugby shirt on television program â€Å"Saturday Night Live. J. Lo’s first perfume â€Å"Glow by J. Lo,† released in 2002, was an instant hit among 15 to 21 year old females – the same group who buy her albums. While no exact figures are public, in early January 2003, industry observers estimated that her fragrance sales totaled $44 million in the scent’s first four months. Similarly we have Michael Jordon associated with Nike which catapulted its sales from about $1 billion (1985) to over $9 billion (1997). Pierre Cardin is often cited as an example of an over-extended brand, which lost credibility for exactly this reason. When there were more extensions and diffusion lines than core product, the brand almost collapsed. By analogy, if David Beckham does too many non-footballing activities, of if Jennifer Lopez launches too many clothing lines, one suspects that they will no longer be taken seriously in their day jobs. Amitabh Bachan is likely to loose his brand appeal if he continues to advertise for literally anything & everything . Key Mandates for Emotional Branding From Consumers to People: Consumers buy, People live. Create a desire in a customer in a positive manner without harassing them. From Product to Experience: Product fulfill needs, experiences fulfill desires. Customers buying just for need is driven by price and convenience. A shopping experience as being provided in the modern Malls has added value and will remain in consumers emotional memory as a connection made on a level for beyond need. From Honesty to Trust: Honesty is the best policy. Truth is even better. It needs to be earned. One of the most powerful moves towards building consumer trust was retailer’s implementation of the â€Å"no questions asked† return policy some years ago. From Quality to Preference Quality is a necessary offering if you want to stay in business; it is expected and had better be delivered. Preference toward a brand is the real connection to success for example Amul. There is no stopping a brand when it is preferred. From Notoriety to Aspiration :Being known does not mean that you are also loved! Reliance Industries is a household name in India. But the company’s recent malpractices in the telecom sector (where TDSAT imposed a fine of Rs. 150 crore to be paid to Department of Telecom) are not something that a customer would aspire emotionally. So more than visibility, a brand has to be inspirational. From Identity To Personality : Identity is recognition. Personality is about character and charisma! Identity is descriptive. It is recognition. Personality is about character and charisma. Brand identities are unique and express a point of difference on the competitive landscape. They have a charismatic character that provokes an emotional response. BSNL has a strong identity, but Airtel has personality. From Function to Feel Functionality of a product can become stale if its appearance and usage are not also designed for the senses. The Apple iMac and Gillette razors are brands that are focused on presenting fresh shapes and sensory experiences consumers appreciate. From Communication to Dialogue Communication is telling. Dialogue is sharing, a two-way street, a conversation with the consumer. From Service to Relationship If we greet customers, exchange a few extra words with them and then custom-make a drink exactly to their taste, they will be eager to come back. † – Howard Shultz, CEO of Starbucks. Service involves a basic level of efficiency in a commercial exchange. But relationship means that the brand representatives really seek to understand and appreciate who their customers are. A well-managed celebrity endorsement comes down to â€⠀ the ability to convey to the target market that the celebrity is benefiting from the brand, and they will too. So Emotional Branding is the new mantra. As Mike McNight said, â€Å"People don’t really care how much you know until they know how much you care. † Bibliography Marc Gobe – Emotional Branding, Allworth Press Vivek Vaidya – Separating Brands from Labels , Associate Project Director – Vertebrand Management Consulting Rajendra Srivastava , Greg Metz Thomas – The Executive’s Guide to Branding ,Corporate Performance and Brands: The Risk and Return Effects of Branding – Zyman Institute of Brand Science, Emory University’s Goizueta Business School. [email  protected] com , [email  protected] com. Alycia de Mesa – Sell-lebrity : Products Get Star Treatment Chris Grannell and Ruwan Jayawardena – Celebrity Branding Cabell AK – Celebrity Endorsements –Reach for the Stars Vincent Grimaldi – The Fundamentals of Branding David Liss – The Brands We Love to Hate Angela Phipps Towle – Celebrity branding Glenn Livingston, PH. D. -Emotions vs. Emotional Benefits in Marketing Executive Solutions, Inc. Syosset New York ,[email  protected] com Raju Bist – A brand in the life of Bachan

Breaking Into Advertising and Staying Essay

In the life of an individual, it is seen that building a great and stable career in a line of work that he/she personally likes and loves to do is one of the foremost undertakings that is considered to be a difficult task. Thus, this requires a bountiful amount of effort and courage for a person to achieve a stable career and to be situated in a position that he or she prefers to be in. Advertising Industry, on the other hand, as linked to the discussions about career, is considered to be one of the most stimulating and exciting line of businesses in which there are numerous number of aspirants who are hoping to penetrate the scene and be a part of it. Also, the advertising business is regarded as included in the most competitive and strongest industry that could ensure a bright future ahead for anyone who could make it to the top of the industry competition. However, as far as the aspect of employment is concern, establishing a career in advertising industry is seen to be one of the most difficult and tricky task to do. Thus, this is where the book entitled â€Å"Pick Me: Breaking into Advertising and Staying There† is primarily intended for, which is to serve as a guide and as an essential reading in helping people to land a job and survive under the pressure of the industry that is once regarded to be included in the list of the most competitive ones. The book is primarily written to provide a reading material to be able to guide the people, more especially those who aspire to establish a career in the advertising industry, to land in a job and handle the pressure which serves as the characteristic of the said business. The book is authored by two of the most reliable individuals in the field of advertising who have worked as creative directors and are closely creative partners namely Nancy Vonk and Janet Kestin. The primary objective of the two is to render people definite information as to how could they acquire a position in a business world such as advertising. As such, from the majority of the book, the information is essentially rendered to answer the questions of people or students with regard to having a stable job and establishing a career in the said industry. In addition to this, the book is also co-authored by a group of fourteen individuals, who are regarded as famous persons in the advertising industry, who have also provided and shared their own insights as well as personal experiences that have been instrumental for them to enter the careers they are in today and excel in it. Nonetheless, through the background and capabilities of the people behind the ideas, it is seen that the book is effective in achieving and functioning to what it principally intend. The book is seen to be precise with its aims and goals. Being aware that the establishment of career in the advertising industry is a tricky task, the writers have stated and rendered their information in the most positive way that the readers could have a grasp of the messages they intended for. Thus, the approach of the writers in rendering their thoughts is seen to be concise wherein the book incorporates the list of the typical questions and concerns by the person with regard to the topic and renders the appropriate answers accordingly. Likewise, a clear statement of the issue and topic which tells about the link between employment and the difficulties of establishing a career in advertising industry has been key factor that paves the way to definite results as well as conclusions for the book. According to the writers, it is important for a person, more especially for those who aspires for a job in the said industry, to know exactly and render accordingly his or her goals as well as the things that he or she wants to achieve to be able to employ a clear pathway and focus in the progress of his or her career. Also, the writers have clearly stated the point that a formal educational background is significant, although not the sole essentials, in establishing a career and making it to the top of entire advertising industry. Thus, talent, skills, passion and dedication are regarded as factors that are required to be able to establish a long-time career and succeed in the said industry. In addition to this, the thoughts of fear and self-antipathy should be conquered in order to establish a career, stay and succeed in the advertising business. Likewise, the fresh and new ideas are seen to be a vital ingredient of success in the advertising industry which could place a person in a stable and healthy ground for his or her career in the industry. This could also improve and determine the reliability of one’s capabilities in the industry to come up with a brilliant notion that could help the clients and publicize a product more towards greater results. From a personal point of view, it can be said that the points and statements written above, as per the writers’ standpoint, are all essential and significant in a way that it renders clear notions for the people that have the dreams of making it in the advertising industry. Thus, most of the points that have been depicted in the book are all supported and explained through the incorporation and a mixture of personal experiences industry as well as logical reasoning that is connected to the entire context of society. Likewise, knowing the fact where the writers are coming from employs more wisdom in the points that have been stated in the pages. Moreover, the idea of stating a clear focus and goal is indeed essential in establishing a career. This renders a definite way and serves as a focal point as to where the progress of career is heading. The presence of formal education, on the other hand, is also seen as significant wherein it should serve as roots for knowledge or notions that should be further enhanced by the personal capabilities and talent. Also, talents, capabilities and dedication in the job is definitely instrumental in order to establish and stay in a line of career for a long period of time. Nonetheless, saying that confidence is a must in landing to a job and staying in the advertising industry is absolutely significant. Thus, the existence of self-loathing should be conquered in order to employ a steady job environment and pave the way for continuous personal and career growth. Likewise, it can be said that the most important point in the book is the argument that focus and goal stipulated with passion and dedication are in fact an essential formula to establish a career and survived the challenges of being employed, more especially in the advertising industry. In the end, with the above written facts and information about the book, it could be stated the information and thoughts depicted in the book are all factual as well as helpful fundamentals towards having a decent job or position and staying in the advertising industry. Thus, it is certain that the book and the writers are successful in achieving their goals as well as in serving their purpose that is seen to render a tangible reading guide for the people who aspire to land in a job and establish a career in the advertising industry. Nonetheless, all the thoughts and information rendered in the book are useful and obliging for the readers as all of the points and statements are supported with relevant real world experiences and factual evidence that are tested to have produced positive results about the topic. Reference Vonk N. and Kestin J. (2005). Pick Me: Breaking Into Advertising and Staying There. United States: Wiley-IEEE.