Dell Company Background Essay

DELL is a multinational information engineering science corporation based in Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. style the name of its founder, Michael dingle, the gild is one of the largest technological corporations in the being, employing more than 96,000 hoi polloi worldwide. dingle had 46,000 employees as of Jan. 30. About 22,200 of those, or 48.3 percent, were in the United States, season 23,800 people, or 51.7 percent, worked in different countries, according to a filing with the Securities and supercede Commission.citation needed dell is listed on the Fortune cholecalciferol (2010). Fortune also lists dell as the most admired company in its industry.Dell has giving by both organic and inorganic means since its inception notability mergers and acquisitions including Alienware (2006) and Perot Systems (2009). As of 2009, the company sold personal computers, servers, data storage devices, e ngagement switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain instruction and electronic commerce.On May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue. It is the 2nd largest non-oil company in Texas (behind AT&T) and the largest company in the Austin area.DELL SWOT AnalysisStrength customer oriented marketing strategies. Well-Known for online selling of Computers. Listed in the fortune 500 companies as the 25th largest company. Dell Company employs more than 76000 thousand people. hand over quality PCs, Laptops and computer peripherals at low price. Low manufacturing cost. Dell draw out computers with AMD and Dell processor. Dell has nine of manufacturing rigs. Offer wide range of PC, Server, Laptops, Monitors and LCDs, inf o storage devices, network switches and software. Dell built computer on customer provided specifications. Dell always keen to embed latest engineering science in its products. It has a reliable support and service. The company website at least receives 25 million visits. Efficient Inventory management. Dell became the first company in the information technology industry to establish a product-recycling goal.WeaknessesElimination of bonuses in 2006 to increase the company financial performance. Closure of Dells biggest bawl center in April, 2003 terminating 1100 employees. On January 8, 2009 Dell announced the closing of its manufacturing plant in Limerick, Ireland with the loss of 1,900 jobs and the shift of production to its plant in Poland. Dell not able to attract the students of schools and colleges, this segment earn only 5% of total revenues. Lot of criticism against the Dells claim of worlds most secured notebooks. Dell willingly discontinued the worlds most secure la ptops advertisement after the declaration of the NAD investigation. Dell have no proprietary technology, the currently used technology by dell are shared by the other major competitors. Dell is dependent on its suppliersOpportunities India, Pakistan and Bangladesh are the untapped markets. Market penetration in education and Government markets. Cost reduction in latest technology. league or acquiring of suppliers. Dell has opportunity to sell computer directly to retailers.Threats Fluctuation in currency outside US. Major competitors in the market. some of the countries are hit by recession which may result in the reduction of revenues. Government Policies. Bargaining of Suppliers. Rapid change in technology obsoletes the product in small span of time. Aggressive marketing by competitors.