Review of related literature about jollibee Essay

INTRODUCTIONBACKGROUND OF THE STUDYThe original proprietor Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon city in 1975.In 1978, he and his siblings engaged the services of a counseling consultant, Manuel C. Lumba, who shifted the business focus from ice cream to hot dogs after his studies showed a much larger market waiting to be served. Lumba was Tans stand business and management mentor. Throughout its three decade history, Jollibee became a success enjoying rapid growth. The chain opened successful milestone stores in the following years Its 100th branch in Davao on 1991 The same month, Jollibee signed a deal to acquire 55 percent of mainland Chinas Guangxi San Ping Wang Food and Beverage Management Co. Ltd., operators of the San Pin Wang charge noodle business for 30 one million million million RMB. On October 2011, Jollibee acquired a 54% stake in BK Titans, Inc., the sole franchisee of Burger King in the Philippines. In 2011, Jollibee opened 26 0 new stores, of which 167 were in the Philippines take by Mang Inasal (86) and Jollibee (40). This brought the companys total number of stores to 2,001 as of end December 2011.The same year, Jollibee unappealing Manong Pepe farechain in favor of Mang Inasal, and sold Dlifrance to CafFrance. Overseas, Jollibee opened 93 stores, led by Yonghe King in China (70) and Jollibee Vietnam (11). In 2013, Jollibee opened its get-go store in Virginia Beach, Virginia as well as in Houston, Texas. The restaurant plans to have a fit to Toronto in Canada, Malaysia and Indonesia. They also plan to expand throughout the Confederate United States such as Atlanta, HYPERLINK http//en.wikipedia.org/wiki/Charlotte o Charlotte Charlotte,Dallas and Chicago. Currently, aside from its flagship brand Jollibee, the mathematical groups other brands are Chowking, Greenwich, Red Ribbon, Mang Inasal, Burger King, Yonghe King (China) and Hong Zhuang Yuan (China).Jollibee is an American-style troubled food restaurant with Philippine-influenceddishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. In the Philippines, Jollibee serves Coca-Cola growths for its beverages in overseas markets, the chain serves Pepsi products. Jollibee started with five branches in 1978 and has enceinte to a strong network of a total of 801 stores in the country, and 96 stores internationally. In total, Jollibee has 896 stores worldwide as of November 2013. It is the largest fast food chain in the country with international locations in Brunei, Hong Kong, Indonesia, Kuwait, Malaysia, Qatar, Saudi Arabia, Singapore, Vietnam, the United States, and Canada. JFC is planning to expand Jollibee to other markets like Europe. Jollibee Chicken Joy Potential (Total Market) in last 25 years, Chicken Joy has evolved from just plain chicken product to a strong and well-loved brand in the QSR (quick service restaurant) industry.It reached the level of having an conventional emotional affinit y among Filipinos given its constancy as a structural product and the heritage that it continuously imparts in every household. Primary stain Moms and dads with kids (0-12 years old), across socio-eco classes, chicken eaters positioning a uniquely delicious total sensory experience enjoyed by the whole family Crispylicious, juicylicious, amoy delicious, and gravylicious, satisfies non only your familys craving for a delicious chicken meal but also your familys needs for bonding moments. Also, Jollibee, the countrys leading fast-food chain, was cited as one of the top 10 international fast-food restaurants in the United States. US-based food and drink website The Daily Meal listed Jollibee as among the favorite(a) foreign food chains in the country.The website described Jollibee as staggeringly popular in the Philippines, and has locations scattered around the US, largely in California. past from burgers, they offer fried chicken, spaghetti, noodles, and unique breakfast dishe s like Spam, beef tenders, or sweet pork with rice. The Daily Meal draws over eight million unique visitors per month and ranks as one of the fastest-growing content sites of all time. The food and drink website also produces annual reports, including the 50 Most Powerful tidy sum in Food, 101 outstrip Restaurants in America and 150 Best Bars in America.