Bmw Research Paper Essay

BMW is enhancing the move experience for drivers and passengers while alike launching a series of brand- bran-new platforms The BMW Group one of Germanys largest industrial companies is also one of the about successful car and motorcycle manufacturers in the world and 2011 was its best course to date. With almost 1. 7 million vehicles sold, the BMW Group is the worlds preeminent premium manufacturer in terms of sales volume. Its three go brands, BMW, MINI and Rolls-Royce, and the BMW and Husqvarna motorcycles brands led to record sales of 68. 8bn.During 2011, the play along introduced five new BMW models across the 1,3,5 and 6 series as well as the miniskirt Coupe and the Rolls-Royce 102EX, the first electric vehicle in the ultra-luxury segment. In addition, the company also launched a new sub brand BMW i that includes the i3 all-electric and i8 plug-in hybrid design cars due for launch in 2013. However, as well as marketing more products than ever and expanding produc tion capacity, especially for the all-important China market, the company also kicked off a number of strategic partnerships for the future.These included the soak up of the BMW Peugeot Citroen Electrification joint venture, the acquisition of a strategic investment in SGL hundred SE and the cooperation with Toyota Motor Corporation in basic research for outpouring cell technology. Although a significant manufacturer, BMW is not part of a bigger company like its main competitor Audi. As BMW invests heavily in innovation to continue to produce the ultimate driving experience, keeping its force play options open is key, so as the shift towards electric continues to gather repair these development partnerships are vital elements in the companys evolution strategy.