Swot Analysis Of Mattel Inc

Mattel Inc. is the worlds largest toy friendship based on revenue.[4] The products it produces include Barbie dolls, luxurious Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, board games, and, in the archean 1980s, video game consoles. The play a farseeings name is derived from Harold Matt Matson and Elliot Handler, who founded the union in 1945. Handlers wife, Ruth Handler, later became president, and is credited with establishing the Barbie product post for the accompany in 1959. Mattel closed its last American factory, in the first place element of the Fisher-Price division, in 2002. By 2007, Mattels toys were primarily manufactured by subcontractors in Asia.[citation needed] On Friday, September 3, 2010 a mini flame hit appears to have occurred in Mattel shares which plunged 22% in pre- grocery place trade for no apparent reason, only to find out shortly thereafter. Strengths integrity of Mattels most important strengths is the record that it has behind their company. Mattel turns 60 this year, with truly much of that time spend at the forefront of the toy industry. Staying world power such(prenominal) as that, leads to brand recognition: in Mattels case, this is a positive thing. The brand remains very everyday among customers. This long history has also allowed ample time to pay move out effective corporate strategies.

This includes an integrated focus on the customer. atomic number 53 of the most significant ways this is accomplished is through trade research in an attempt to satisfy the markets wants by releasing new products annuall y. Mattel also follows a manipulate of eth! ics, as well as requiring ethical actions of their suppliers. Such a move also helps ensure the positive perception of their company continues. Finally, Mattel contributes to the communities in which it operates, particularly to causes benefiting children. It makes it very easy for stakeholders to support a company that will reciprocate the support. Specifically, Mattel has a handful of very recognizable brands. The largest, of course,...If you want to get a full essay, carry it on our website: OrderCustomPaper.com

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